Penciptaan Karya Fotografi Komersial Produk Furniture Melalui Tahap Psikologi Persepsi

Abstrak

Naturally a customer, they do not want to waste a lot of money to buy an item where the quality produced is beyond the customer's expectations. In this case the right solution is needed to avoid this. One of the solutions taken in anticipating this problem is the creation of commercial photographic works through a perceptual psychology approach. In the creation of this commercial photo work, it can take advantage of customer perceptions to explain relevantly the specifications and functions of a product which are packaged into better visual works. Perception is the ability of the brain to translate incoming stimuli into the human senses. In the psychology of perception there are factors that can be behind the creation of a photographic work. In addition, there are internal factors that influence the selection of customer perceptions in viewing a commercial photo of furniture. Apart from applying the psychological-perceptual stage, photo techniques are also influential in the creation of this photographic work, including broad depth of field techniques, slow shutter techniques, high key techniques, and others. In this case, the creation of commercial photography works can create better visual photos so that customers can adjust their tastes and needs. Through this perceptual psychology approach, it can bring up customer perceptions about the product being shown or presented to them.